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Pitch perfect : how to say it right the first time, every time / Bill and Alisa Bowman.

By: McGowan, Bill [author.].
Contributor(s): Bowman, Alisa.
Material type: TextTextPublisher: New York, NY : Harper Business, an imprint of HarperCollins Publishers, [2014]Edition: First edition.Description: xi, 266 pages : illustrations ; 24 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780062273222 (hbk.); 0062273221 (hbk.).Subject(s): Business presentations | Interpersonal communicationDDC classification: 658.452
Contents:
The language of success -- The principles of persuasion -- The headline principle -- The Scorsese principle -- The pasta-sauce principle -- The no-tailgating principle -- The conviction principle -- The curiosity principle -- The Draper principle -- How to think on your feet -- The seven principles at work -- The seven principles at home -- The seven principles and you.
Summary: Introducing his simple Principles of Persuasion, the media guru and Award-winning correspondent shows business leaders how to craft the right message and deliver it using the right language - both verbal and nonverbal - to get what they want. --Publishers description.
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Item type Current library Collection Call number Status Date due Barcode
Two Weeks Davenport Library Circulating Collection Print-Circulating 658.452 M177 2014 (Browse shelf(Opens below)) Available 34284003492121

The language of success -- The principles of persuasion -- The headline principle -- The Scorsese principle -- The pasta-sauce principle -- The no-tailgating principle -- The conviction principle -- The curiosity principle -- The Draper principle -- How to think on your feet -- The seven principles at work -- The seven principles at home -- The seven principles and you.

Introducing his simple Principles of Persuasion, the media guru and Award-winning correspondent shows business leaders how to craft the right message and deliver it using the right language - both verbal and nonverbal - to get what they want. --Publishers description.

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