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Natural prophets : from health foods to whole foods--how the pioneers of the industry changed the way we eat and reshaped American business / Joe Dobrow.

By: Dobrow, Joe.
Material type: TextTextPublisher: Rodale, [2014]Bibliography: Includes bibliographical references (pages 274-290) and index.Description: xv, 304 p. ; 24 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781623361792 (hardcover); 1623361796 (hardcover).Subject(s): Natural foods industry -- United States | Natural foods industry -- United States -- History -- 20th centuryDDC classification: 338.4/76413020973
Contents:
The milkman or the cow -- A few gnarly pieces of fruit -- The rise of the high-minded idealists -- The Boulder mafia -- Spontaneous combustion -- Land of opportunism -- Cult of competition -- Dueling business models -- From co-op to co-optation to clout.
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Item type Current library Collection Call number Status Date due Barcode
Two Weeks Davenport Library Circulating Collection Print-Circulating 338.4764795 D656 2014 (Browse shelf(Opens below)) Available 34284003490158

Includes bibliographical references (pages 274-290) and index.

The milkman or the cow -- A few gnarly pieces of fruit -- The rise of the high-minded idealists -- The Boulder mafia -- Spontaneous combustion -- Land of opportunism -- Cult of competition -- Dueling business models -- From co-op to co-optation to clout.

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