Customer sense : how the 5 senses influence buying behavior / Aradhna Krishna.
By: Krishna, Aradhna
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Material type: 
TextPublisher: New York, NY : Palgrave Macmillan, 2013Edition: 1st ed.Bibliography: Includes bibliographical references and index.Description: xiii, 185 p. : ill. (some col.) ; 24 cm.ISBN: 9780230341739 (alk. paper); 023034173X (alk. paper).Subject(s): Marketing -- Psychological aspects | Consumer behavior | Senses and sensationDDC classification: 658.8/342 | Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Two Weeks | Davenport Library Circulating Collection | Print-Circulating | 658.8342 K639 2013 (Browse shelf(Opens below)) | Available | 34284003489655 |
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| 658.8342 C767 Contemporary marketing and consumer behavior : an anthropological sourcebook / | 658.8342 D391 2009 You are what you choose : the habits of mind that really determine how we make decisions / | 658.8342 F460 Gucci on the Ginza : Japan's new consumer generation / | 658.8342 K639 2013 Customer sense : how the 5 senses influence buying behavior / | 658.8342 M364 2008 Habit : the 95% of behavior marketers ignore / | 658.8342 Sch564 2012 Happy customers everywhere : how your business can profit from the insights of positive psychology / | 658.8342 Sch954 2011 The impulse economy : understanding mobile shoppers and what makes them buy / |
Includes bibliographical references and index.
Introduction: What is sensory marketing? -- Vision -- Audition -- Smell -- Taste -- Touch -- Conclusion.
Helps managers understand how customers relate to products on a sensory level, detailing the specific interactions unique to each sense and showing them how small sensory changes can make a huge impact. Customer Sense allows managers to unlock the secret world of sensory appeal and to craft unique products and advertisements for their businesses.
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