Flux : what marketing managers need to navigate the new environment / edited by David Soberman and Dilip Soman ; with a foreword by Roger Martin.

Includes bibliographical references and indexes.

Introduction: the evolving role of the marketing manager -- Part One: The changing landscape. 1. The challenge of today's marketing environment / David Soberman -- 2. Losing control and loving it / David Dunne -- 3. Brand extension strategy: an integrative framework / Sridhar Moorthy -- 4. What makes the internet different? / Avi Goldfarb -- Part Two: Understanding to engage: key lessons from the latest in the psychology and economics of consumer behaviour. 5. Memory, persuasion, and decision-making / Andrew A. Mitchell -- 6. Hedonomics: why people do not buy what they enjoy the most / Claire I. Tsai -- 7. Marketing management when facing forward-looking consumers / Andrew T. Ching -- 8. Strategic forward-looking marketing management / Ron N. Borkovsky -- 9. Just imagine: the role of visualization in new product evaluation / Min Zhao -- 10. The role of morality in consumer decisions / Nina Malzar -- Part Three: Marketing management to engage. 11. Manage customer value through incentives / Menge Shi -- 12. Hang on: the psychology of time and implications for designing queues / Dilip Soman -- 13. Brands as humans: relationship norms and anthropomorphism / Pankaj Aggarwal -- 14. The psychology of giving: small interventions that make a difference / Aparna A. Labroo -- 15. Managing brands by leveraging academic research / Delaine Hampton.

To help managers adapt to the rapidly changing business environment, Flux offers a collection of the very best thinking on key areas of marketing activity and decision-making.