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Online video revolution : how to reinvent and market your business using online video / John Cecil.

By: Cecil, John.
Material type: TextTextPublisher: New York : Palgrave Macmillan, c2012Bibliography: Includes bibliographical references (p. [193]-202) and index.Description: x, 208 p. : ill. ; 25 cm.ISBN: 9781137003072 (hbk.); 1137003073 (hbk.).Subject(s): Internet advertising | Internet marketing | Internet videosDDC classification: 658.8/72
Contents:
Machine generated contents note: 1.Lights, Camera, Action! Text Goes to Video-Based Content -- 2.Video in the Media Mix: Where It's Been and Where It's Going -- 3.Participate in the Video Revolution -- 4.Creating Video: Top Considerations for Production Success -- 5.Return on Investment (ROI) -- 6.Delivery -- 7.Video Production -- 8.Video SEO---The Science of Getting Seen -- 9.Make Your Videos Social -- 10.Taking Your Video to the Bank.
Summary: The Internet is changing into a video based based medium, which means that marketing to customers online using traditional techniques no longer works. Details how video technology can be used to create online visibility and sustainability. Provides techniques for producing and distributing video, maintaining a strategic online video marketing plan, and creating a greater return.
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Two Weeks Davenport Library Circulating Collection Print-Circulating 658.872 C324 2012 (Browse shelf(Opens below)) Available 34284003488244

Includes bibliographical references (p. [193]-202) and index.

Machine generated contents note: 1.Lights, Camera, Action! Text Goes to Video-Based Content -- 2.Video in the Media Mix: Where It's Been and Where It's Going -- 3.Participate in the Video Revolution -- 4.Creating Video: Top Considerations for Production Success -- 5.Return on Investment (ROI) -- 6.Delivery -- 7.Video Production -- 8.Video SEO---The Science of Getting Seen -- 9.Make Your Videos Social -- 10.Taking Your Video to the Bank.

The Internet is changing into a video based based medium, which means that marketing to customers online using traditional techniques no longer works. Details how video technology can be used to create online visibility and sustainability. Provides techniques for producing and distributing video, maintaining a strategic online video marketing plan, and creating a greater return.

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