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Marketing in the 21st century and beyond : timeless strategies for success / Bruce D. Keillor, editor.

Contributor(s): Keillor, Bruce David.
Material type: TextTextPublisher: Santa Barbara, Calif. : Praeger, c2013Edition: Condensed ed.General Notes: Rev. ed. of: Marketing in the 21st century. c2007.Bibliography: Includes bibliographical references and index.Description: x, 265 p. ; 25 cm.ISBN: 9781440828522 (hbk. : alk. paper); 9781440828539 (ebook).Other title: Marketing in the twenty first century and beyond.Subject(s): MarketingDDC classification: 658.8
Contents:
What does "relationship marketing" really mean? / Linda M. Orr -- Building a successful sales force in the 21st century / Daniel J. Leslie -- Learning from your customers : building market feedback into strategy and innovation / Jason DiLauro and Linda M. Orr -- Negotiating company and customer relationships / Jon M. Hawes -- Path-forward thinking : core competencies and the value proposition / Ken Dickey -- Futuring : anticipating the emerging voice of the customer / Stephen M. Millett -- How to clean up with a start-up : tricks and tips from entrepreneurs / Robert Black -- How to use social media : fostering connections in a virtual marketplace / Gretchen M. Keillor -- Anywhere, anytime, anyway : the multichannel marketing juggernaut / Dale M. Lewison -- Business-to-business integrated marketing / Nadji Tehrani -- Nostradamus knows direct interactive marketing : direct marketers as 21st-century trend messengers / William J. Hauser -- The new global marketing realities / Gary A. Knight -- Culture and international marketing / Vern Terpstra -- Global value-added strategies / John Caslione -- Global customer service / Calin Veghes.
Summary: Provides information written by leading business experts, successful entrepreneurs, and recognized scholars that is organized around four key areas of marketing: company and customer relations, integrated marketing communications, interactive and multichannel marketing, and global marketing.
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Item type Current library Collection Call number Status Date due Barcode
Two Weeks Davenport Library Circulating Collection Print-Circulating 658.8 B174 2013 (Browse shelf(Opens below)) Available 34284003487303

Rev. ed. of: Marketing in the 21st century. c2007.

Includes bibliographical references and index.

What does "relationship marketing" really mean? / Linda M. Orr -- Building a successful sales force in the 21st century / Daniel J. Leslie -- Learning from your customers : building market feedback into strategy and innovation / Jason DiLauro and Linda M. Orr -- Negotiating company and customer relationships / Jon M. Hawes -- Path-forward thinking : core competencies and the value proposition / Ken Dickey -- Futuring : anticipating the emerging voice of the customer / Stephen M. Millett -- How to clean up with a start-up : tricks and tips from entrepreneurs / Robert Black -- How to use social media : fostering connections in a virtual marketplace / Gretchen M. Keillor -- Anywhere, anytime, anyway : the multichannel marketing juggernaut / Dale M. Lewison -- Business-to-business integrated marketing / Nadji Tehrani -- Nostradamus knows direct interactive marketing : direct marketers as 21st-century trend messengers / William J. Hauser -- The new global marketing realities / Gary A. Knight -- Culture and international marketing / Vern Terpstra -- Global value-added strategies / John Caslione -- Global customer service / Calin Veghes.

Provides information written by leading business experts, successful entrepreneurs, and recognized scholars that is organized around four key areas of marketing: company and customer relations, integrated marketing communications, interactive and multichannel marketing, and global marketing.

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