Storytelling in business : the authentic and fluent organization / Janis Forman.

By: Forman, Janis [author.].

Material type: Text

TextPublisher: Stanford, California : Stanford Business Books, an imprint of Stanford University Press, [2013]Bibliography: Includes bibliographical references (pages [231]-271) and index.Description: xiii, 287 pages : illustrations ; 24 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780804768719 (alk. paper); 0804768714 (alk. paper).Subject(s): Communication in management -- Case studies

| Business communication -- Case studies

DDC classification: 658.4/5

Contents:

Why explore storytelling in business? -- A framework for organizational storytelling -- Stories about strategy : Schering-Plough -- Schering-Plough : lessons learned -- Stories and the corporate brand : Chevron -- Chevron : lessons learned -- Digital stories for business : FedEx -- FedEx : lessons learned -- Storytelling workshops for change : Philips -- Philips : lessons learned -- Ending with a beginning.

Summary: Presents storytelling as a management tool that helps businesses to develop and thrive. Provides cases from Chevron, FedEx, Phillips, and Schering-Plough that have used storytelling as a strategy to communicate and to develop culture and brand.

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Two Weeks	Davenport Library Circulating Collection	Print-Circulating	658.45 F765 2013 (Browse shelf(Opens below))	Available		34284003488129

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Previous	658.45 B990 By the numbers : using facts and figures to get your projects, plans, and ideas approved /	658.45 D422 2011 The Leader's guide to storytelling : mastering the art and discipline of business narrative /	658.45 D645 Common knowledge : how companies thrive by sharing what they know /	658.45 F765 2013 Storytelling in business : the authentic and fluent organization /	658.45 F851 How to run a successful meeting--in half the time /	658.45 G165 2012 The power of communication : skills to build trust, inspire loyalty, and lead effectively /	658.45 G826 Breaking the barrier to upward communication : strategies and skills for employees, managers, and HR specialists /	Next

Includes bibliographical references (pages [231]-271) and index.

Presents storytelling as a management tool that helps businesses to develop and thrive. Provides cases from Chevron, FedEx, Phillips, and Schering-Plough that have used storytelling as a strategy to communicate and to develop culture and brand.

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Library Catalog

Storytelling in business : the authentic and fluent organization / Janis Forman.

By: Forman, Janis [author.].

Browsing Davenport Library shelves, Shelving location: Circulating Collection, Collection: Print-Circulating Close shelf browser (Hides shelf browser)