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Storytelling in organizations : why storytelling is transforming 21st century organizations and management / John Seely Brown ... [et al.].

Contributor(s): Brown, John Seely.
Material type: TextTextPublisher: Boston : Elsevier Butterworth-Heinemann, 2005Bibliography: Includes bibliographical references (p. 179-181) and index.Description: xiii, 192 p. ; 23 cm.ISBN: 0750678208 (alk. paper); 9780750678209 (alk. paper).Subject(s): Communication in management | Communication in organizations | Storytelling | Corporate cultureDDC classification: 658.4/5 Online resources: Table of contents
Contents:
Preface / Stephen Denning -- How we got into storytelling -- How I came to storytelling / Larry Prusak -- How I came to storytelling / John Seely Brown -- How I came to storytelling / Steve Denning -- How I came to storytelling / Katalina Groh -- Storytelling in organizations -- Categories of stories in organizations / Larry Prusak -- Diversity in storytelling : gender, ethnicity, and generation / Larry Prusak -- The attributes of story / Larry Prusak -- The power of stories / Larry Prusak -- As knowledge becomes more valuable, so do stories / Larry Prusak -- Some stories are told by the artifacts / Larry Prusak -- Stories that transfer social knowledge / Larry Prusak
Review: "Storytelling in Organizations lays out for the first time why narrative and storytelling should be part of the mainstream of organizational and management thinking. This case has not been made before. The personal and idiosyncratic tone of the book comes from a set of presentations made at a Smithsonian symposium on storytelling in April 2001. It combines the liveliness and freshness of spoken English with the legibility of a ready-friendly text. Interviews with all the authors done in 2004 add a new dimension to the material, allowing the authors to reflect on their ideas and clarify points or highlight ideas that may have changed or deepened over time."--BOOK JACKET.
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Includes bibliographical references (p. 179-181) and index.

Preface / Stephen Denning -- Ch. 1. How we got into storytelling -- How I came to storytelling / Larry Prusak -- How I came to storytelling / John Seely Brown -- How I came to storytelling / Steve Denning -- How I came to storytelling / Katalina Groh -- Ch. 2. Storytelling in organizations -- Categories of stories in organizations / Larry Prusak -- Diversity in storytelling : gender, ethnicity, and generation / Larry Prusak -- The attributes of story / Larry Prusak -- The power of stories / Larry Prusak -- As knowledge becomes more valuable, so do stories / Larry Prusak -- Some stories are told by the artifacts / Larry Prusak -- Stories that transfer social knowledge / Larry Prusak

"Storytelling in Organizations lays out for the first time why narrative and storytelling should be part of the mainstream of organizational and management thinking. This case has not been made before. The personal and idiosyncratic tone of the book comes from a set of presentations made at a Smithsonian symposium on storytelling in April 2001. It combines the liveliness and freshness of spoken English with the legibility of a ready-friendly text. Interviews with all the authors done in 2004 add a new dimension to the material, allowing the authors to reflect on their ideas and clarify points or highlight ideas that may have changed or deepened over time."--BOOK JACKET.

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