Eco-Business : a big-brand takeover of sustainability / Peter Dauvergne and Jane Lister.
By: Dauvergne, Peter
.
Contributor(s): Lister, Jane.
Material type: 
TextPublisher: Cambridge, Massachusetts : MIT Press, 2013Bibliography: Includes bibliographical references and index.Description: x, 194 pages : illustrations ; 21 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780262018760 (hardcover : alk. paper); 0262018764 (hardcover : alk. paper).Subject(s): Sustainable development -- Environmental aspects | Branding (Marketing)DDC classification: 658.4/083 | Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Two Weeks | Davenport Library Circulating Collection | Print-Circulating | 658.4083 D269 2013 (Browse shelf(Opens below)) | Available | 34284003484466 |
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Includes bibliographical references and index.
Acknowledgments -- Acronyms -- The politics of big brand sustainability -- The eco-business setting -- The eco-business market advantage -- Eco-business tools of supply chain power -- The supply chain eco-business of brand growth -- Eco-business governance -- Bibliographical references -- Index.
Examines big business' new corporate embrace of sustainability. Presents actual accomplishments, some consequences for the environment, and the use of sustainability as a business tool.
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