The other guy blinked : how Pepsi won the cola wars / Roger Enrico and Jesse Kornbluth.

By: Enrico, Roger .

Contributor(s): Kornbluth, Jesse .

Material type: Text

TextPublisher: Tononto ; New York : Bantam, 1986General Notes: Includes index.Description: viii, 280 p. ; 24 cm.ISBN: 0553051776.Subject(s): Pepsi-Cola Company

| Coca-Cola Company

| Soft drink industry -- United States

DDC classification: 338.7/66362/0973

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Two Weeks	Davenport Library Circulating Collection	Print-Circulating	338.7 En72 (Browse shelf(Opens below))	Available		34284001035005

Includes index.

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The other guy blinked : how Pepsi won the cola wars / Roger Enrico and Jesse Kornbluth.

By: Enrico, Roger.

Contributor(s): Kornbluth, Jesse.

By: Enrico, Roger .

Contributor(s): Kornbluth, Jesse .