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The mobile revolution [electronic resource] : the making of mobile services worldwide / Dan Steinbock.

By: Steinbock, Dan.
Material type: TextTextPublisher: London ; Sterling, VA : Kogan Page, c2005Bibliography: Includes bibliographical references (p. 287-296) and index.Description: 1 online resource (xvi, 304 p.) : ill.ISBN: 1423728823 (electronic bk.); 9781423728825 (electronic bk.).Subject(s): Wireless communication systems | Mobile communication systems | Telecommunication | InternetGenre/Form: Electronic books DDC classification: 384.3/3 Online resources: Access full-text materials at no charge:
Contents:
Market transformation -- Globalization -- Innovation -- Service pioneers -- Mobile consumer services -- Service innovation -- Content services -- Mobile media and entertainment -- Device formerly known as cellphone -- Mobile business services -- Mobile marketing and consumer behaviour -- Mobile business services -- Strategy and mobility.
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Includes bibliographical references (p. 287-296) and index.

Market transformation -- Globalization -- Innovation -- Service pioneers -- Mobile consumer services -- Service innovation -- Content services -- Mobile media and entertainment -- Device formerly known as cellphone -- Mobile business services -- Mobile marketing and consumer behaviour -- Mobile business services -- Strategy and mobility.

Description based on print version record.

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