First in thirst [electronic resource] : how Gatorade turned the science of sweat into a cultural phenomenon / Darren Rovell.
By: Rovell, Darren
.
Material type: 
TextPublisher: New York, NY : American Management Association, c2006General Notes: Available through the EBSCO e-book Collection, which can be found on the Davenport University Library database page.Bibliography: Includes bibliographical references (p. [231]-238) and index.Description: 1 online resource (x, 243 p.) : ill.ISBN: 0814429092 (electronic bk.); 9780814429099 (electronic bk.).Subject(s): Gatorade (Firm) | Beverage industry -- United StatesGenre/Form: Electronic books DDC classification: 381/.4564126 Online resources: Access full-text materials at no charge: | Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| E-book | Davenport Library e-book | E-book | 381/.4564126 (Browse shelf(Opens below)) | Not For Loan | mq545347 |
Includes bibliographical references (p. [231]-238) and index.
Available through the EBSCO e-book Collection, which can be found on the Davenport University Library database page.
Sweat in a bottle -- The mystique is born -- From field to shelves -- Wrestling over Gatorade -- The "tipping" point -- "Be like Mike" -- "We're going to war" -- The Gatorade rules -- Gatorade critics.
Description based on print version record.
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