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Contemporary marketing and consumer behavior : an anthropological sourcebook / John F. Sherry, Jr. editor.

Contributor(s): Sherry, John F.
Material type: TextTextPublisher: Thousand Oaks : SAGE Publications, c1995Bibliography: Includes bibliographical references and index.Description: xvii, 482 p. : ill. ; 24 cm.ISBN: 0803957521; 080395753X (pbk.).Subject(s): Marketing -- Social aspects | Consumer behavior | Communication in marketing | Consumer satisfactionDDC classification: 658.8/342
Contents:
Marketing and consumer behavior : into the field / John F. Sherry, Jr. -- Active ingredients / Dan Rose -- Consumer behavior reflected in discards : a case study of dry-cell batteries / MasaKazu Tani, William L. Rathje -- West African marketing channels : environmental duress, relationship management, and implications for Western marketing / Eric J. Arnould -- Anthropology and total quality management : improving sales force performance in overseas markets / Richard H. Reeves-Ellington -- The social organization of consumer behavior / Janeen Arnold Costa -- Brand loyalty and consumption patterns : the lineage factor / Barbara Olsen -- Amidword : anthropology, metaphors, and cognitive peripheral vision / Gerald Zaltman -- Malinowski, magic, and advertising : on choosing metaphors / John McCreery -- Speaking to customers : the anthropology of communications / Rita Denny -- Learning to "see" : a folk phenomenology of the consumption of contemporary Canadian art / Carole Duhaime, Annamma Joy, Christopher Ross -- Monadic giving : anatomy of gifts given to the self / John F. Sherry, Jr., Mary Ann McGrath, Sidney J. Levy -- Anthropology of marketing and consumption : retrospect and prospect / John F. Sherry, Jr. -- Afterword : learning to see II / William D. Wells.
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Item type Current library Collection Call number Status Date due Barcode
Two Weeks Davenport Library Circulating Collection Print-Circulating 658.8342 C767 (Browse shelf(Opens below)) Available 34284003183266

Includes bibliographical references and index.

Marketing and consumer behavior : into the field / John F. Sherry, Jr. -- Active ingredients / Dan Rose -- Consumer behavior reflected in discards : a case study of dry-cell batteries / MasaKazu Tani, William L. Rathje -- West African marketing channels : environmental duress, relationship management, and implications for Western marketing / Eric J. Arnould -- Anthropology and total quality management : improving sales force performance in overseas markets / Richard H. Reeves-Ellington -- The social organization of consumer behavior / Janeen Arnold Costa -- Brand loyalty and consumption patterns : the lineage factor / Barbara Olsen -- Amidword : anthropology, metaphors, and cognitive peripheral vision / Gerald Zaltman -- Malinowski, magic, and advertising : on choosing metaphors / John McCreery -- Speaking to customers : the anthropology of communications / Rita Denny -- Learning to "see" : a folk phenomenology of the consumption of contemporary Canadian art / Carole Duhaime, Annamma Joy, Christopher Ross -- Monadic giving : anatomy of gifts given to the self / John F. Sherry, Jr., Mary Ann McGrath, Sidney J. Levy -- Anthropology of marketing and consumption : retrospect and prospect / John F. Sherry, Jr. -- Afterword : learning to see II / William D. Wells.

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