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Web systems design and online consumer behavior [electronic resource] / Yuan Gao, [editor].

Contributor(s): Gao, Yuan, 1967-.
Material type: TextTextPublisher: Hershey PA : Idea Group Pub., c2005Bibliography: Includes bibliographical references and index.Description: 1 online resource (xi, 330 p.) : ill.ISBN: 1591403294 (electronic bk.); 9781591403296 (electronic bk.).Subject(s): Web sites -- Design | Consumer behaviorGenre/Form: Electronic books DDC classification: 381/.142 Online resources: Access full-text materials at no charge:
Contents:
e-search : a conceptual framework of online consumer behavior / Kuan-Pin Chiang, Ruby Roy Dholakia, Stu Westin -- Information search on the Internet : a causal model / Byung-Kwan Lee, Wei-Na Lee -- Two models of online patronage : why do consumers shop on the Internet? / Yue Pan, George Zinkhan -- How consumers think about 'interactive' aspects of web advertising / Jang-Sun Hwang, Sally J. McMillan -- Consumer complaint behavior in the online environment / Ji-Young Hong, Wei-Na Lee -- Web site quality and usability in e-commerce / Mei Cao, Qingyu Zhang -- Objective and perceived complexity and their impacts on Internet communication / Qimei Chen -- Personalization systems and their deployment as web site interface design decisions / Nanda Kumar -- Extrinsic plus intrinsic human factors influencing the web usage / Manuel Jesús Sánchez-Franco -- Converting browsers to buyers : key considerations in designing business-to-consumer web sites / C. Ranganathan, Elizabeth E. Grandon -- User satisfaction with web portals : an empirical study / Li Xiao, Subhasish Dasgupta -- Web design and e-commerce / Xiaoni Zhang, Margaret Myers -- Shopping agent web sites : a comparative shopping environment / Ming Wang -- Product catalog and shopping cart effective design / Penelope Markellou, Maria Rigou, Spiros Sirmakessis -- Customer trust in online commerce / Marios Koufaris -- Turning web surfers into loyal customers : cognitive lock-in through interface design and web site usability / Manlio Del Giudice -- Internet markets and e-loyalty / Changsoo Sohn, Dong-Il Lee -- Web systems design, litigation, and online consumer behavior / Cherie Ann Sherman -- Affording cultural and social presence in e-marketing / Robert Pennington.
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Includes bibliographical references and index.

e-search : a conceptual framework of online consumer behavior / Kuan-Pin Chiang, Ruby Roy Dholakia, Stu Westin -- Information search on the Internet : a causal model / Byung-Kwan Lee, Wei-Na Lee -- Two models of online patronage : why do consumers shop on the Internet? / Yue Pan, George Zinkhan -- How consumers think about 'interactive' aspects of web advertising / Jang-Sun Hwang, Sally J. McMillan -- Consumer complaint behavior in the online environment / Ji-Young Hong, Wei-Na Lee -- Web site quality and usability in e-commerce / Mei Cao, Qingyu Zhang -- Objective and perceived complexity and their impacts on Internet communication / Qimei Chen -- Personalization systems and their deployment as web site interface design decisions / Nanda Kumar -- Extrinsic plus intrinsic human factors influencing the web usage / Manuel Jesús Sánchez-Franco -- Converting browsers to buyers : key considerations in designing business-to-consumer web sites / C. Ranganathan, Elizabeth E. Grandon -- User satisfaction with web portals : an empirical study / Li Xiao, Subhasish Dasgupta -- Web design and e-commerce / Xiaoni Zhang, Margaret Myers -- Shopping agent web sites : a comparative shopping environment / Ming Wang -- Product catalog and shopping cart effective design / Penelope Markellou, Maria Rigou, Spiros Sirmakessis -- Customer trust in online commerce / Marios Koufaris -- Turning web surfers into loyal customers : cognitive lock-in through interface design and web site usability / Manlio Del Giudice -- Internet markets and e-loyalty / Changsoo Sohn, Dong-Il Lee -- Web systems design, litigation, and online consumer behavior / Cherie Ann Sherman -- Affording cultural and social presence in e-marketing / Robert Pennington.

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