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Tough calls [electronic resource] : AT & T and the hard lessons learned from the telecom wars / Dick Martin.

By: Martin, Dick, 1946-.
Material type: TextTextPublisher: New York : AMACOM, c2005Bibliography: Includes bibliographical references (p. [273]-286) and index.Description: 1 online resource (viii, 294 p.).ISBN: 0814428460 (electronic bk.); 9780814428467 (electronic bk.).Subject(s): AT & T -- History | Telecommunication -- United States -- HistoryGenre/Form: Electronic books DDC classification: 384/.06573 Online resources: Access full-text materials at no charge:
Contents:
Don't dance to the music of your own buzz -- Understand the power of symbols -- Take control -- Complete the CEO -- Expect the dumbing down of reality -- Work inside out toward your customers -- Don't let plugging leaks become an obsession -- Casting is everything -- Pay attention to the power of the few -- Don't confuse politics and public relations -- Say good-bye to the rah-rah brother- and sisterhood -- Stay off the treadmill of expectations -- It's okay to change your mind -- Credibility breaks all ties -- Reimagine your company's mission -- Practice ambidextrous leadership.
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Includes bibliographical references (p. [273]-286) and index.

Don't dance to the music of your own buzz -- Understand the power of symbols -- Take control -- Complete the CEO -- Expect the dumbing down of reality -- Work inside out toward your customers -- Don't let plugging leaks become an obsession -- Casting is everything -- Pay attention to the power of the few -- Don't confuse politics and public relations -- Say good-bye to the rah-rah brother- and sisterhood -- Stay off the treadmill of expectations -- It's okay to change your mind -- Credibility breaks all ties -- Reimagine your company's mission -- Practice ambidextrous leadership.

Description based on print version record.

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