Sales and marketing resumes for $100,000 careers [electronic resource] / Louise M. Kursmark.

Includes index.

Get Ready to Write Your Resume -- Three Absolutes for a Powerful Resume -- The Resume as a Sales Tool -- The Basics -- Create a Career Target Statement -- Create a Powerful Resume -- The Pieces of the Puzzle -- Write Your Contact Information -- Consider an Objective Statement -- Write a Summary, Profile, or Qualifications Brief -- Describe Your Experience and Accomplishments -- List Your Education -- Add Miscellaneous Categories and Information -- Polish Your Creation -- Deal with Problem Situations -- Be Ready for the Big Question -- Edit Your Draft -- Design Your Resume for Maximum Impact -- Apply the Finishing Touches -- Choose Paper -- Adapt Your Resume for an Electronic Job Search -- Use Marketing and Sales Strategies for an Effective Job Search -- Product -- Place -- Promotion -- Price -- Craft a Sales Strategy--Identify Potential Buyers -- Integrate Your Strategies -- From the Hiring Side -- Recruiters -- Human Resources -- Hiring Managers -- Hiring Survey Results -- Sales and Marketing Resumes for $100,000 Careers -- Sales Resumes -- Regional and National Account Management/Industrial and Consultative Sales Resumes -- Sales Management Resumes -- Product Management Resumes -- Marketing Resumes -- Executive Sales and Marketing Resumes -- Sales and Operations Management Resumes -- Sales and Marketing-Related Resumes -- Transitional Resumes -- Effective Cover Letters -- Cover Letter FAQs -- Sample Cover Letters -- Managing Your Job Search -- Get Organized -- Follow Up -- Sample Follow-Up Letters.

Description based on print version record.