Customer connections : new strategies for growth / Robert E. Wayland, Paul M. Cole.

By: Wayland, Robert E. (Robert Edwin), 1946-.

Contributor(s): Cole, Paul M. (Paul Michael), 1958-.

Material type: Text

TextPublisher: Boston, Mass : Harvard Business School Press, c1997Bibliography: Includes bibliographical references (p. 253-260) and index.Description: xi, 267 p. : ill. ; 24 cm.ISBN: 0875847994 (alk. paper).Subject(s): Customer relations

DDC classification: 658.8/12

Contents:

Value compass: finding untapped sources of value -- All ye need to know: customer knowledge management -- Getting wired to your customer: customer-connecting technology -- Finding our where the money is: customer economics -- Getting together: building the right customer portfolio -- Creating customer value: designing the right range of value proposition -- Producing and delivering value: playing the right value-added role -- Creating value together: reward and risk sharing -- Putting it together: creating a customer-based strategy.

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Item type	Current library	Collection	Call number	Status	Date due	Barcode
Two Weeks	Davenport Library Circulating Collection	Print-Circulating	658.812 W364 (Browse shelf(Opens below))	Available		34284001351196

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Previous	658.812 Sw550 Accelerating customer relationships : using CRM and relationship technologies /	658.812 UL8 The ultimate CRM handbook : strategies and concepts for building enduring customer loyalty and profitability /	658.812 V474 2011 The thank you economy /	658.812 W364 Customer connections : new strategies for growth /	658.812 W393 Market-driven management : how to define, develop, and deliver customer value /	658.812 Z41 Knock your socks off service recovery /	658.816 M725 2010 The 1% windfall : how successful companies use price to profit and grow /	Next

Includes bibliographical references (p. 253-260) and index.

ch. 1. Value compass: finding untapped sources of value -- ch. 2. All ye need to know: customer knowledge management -- ch. 3. Getting wired to your customer: customer-connecting technology -- ch. 4. Finding our where the money is: customer economics -- ch. 5. Getting together: building the right customer portfolio -- ch. 6. Creating customer value: designing the right range of value proposition -- ch. 7. Producing and delivering value: playing the right value-added role -- ch. 8. Creating value together: reward and risk sharing -- ch. 9. Putting it together: creating a customer-based strategy.

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Library Catalog

Customer connections : new strategies for growth / Robert E. Wayland, Paul M. Cole.

By: Wayland, Robert E. (Robert Edwin), 1946-.

Contributor(s): Cole, Paul M. (Paul Michael), 1958-.

Browsing Davenport Library shelves, Shelving location: Circulating Collection, Collection: Print-Circulating Close shelf browser (Hides shelf browser)