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How to measure social media : a step-by-step guide to developing and assessing social media ROI : Nichole Kelly.

By: Kelly, Nichole.
Material type: TextTextPublisher: Indianapolis, Ind. : Que Pub., c2013General Notes: Includes index.Description: xii, 243 p. : ill. ; 23 cm.ISBN: 9780789749857 (pbk.); 0789749858 (pbk.).Subject(s): Internet marketing | Social media | Online social networks | Customer relations | Branding (Marketing)DDC classification: 658.8/72
Contents:
Aligning social media strategies to marketing goals -- Aligning social media to the sales funnel -- Social media for brand awareness -- Measuring brand awareness -- Social media for lead generation -- Measuring lead generation -- Social media for customer retention -- Measuring customer retention -- Breaking down the barriers to social media measurement -- Understanding the dots that need to connect to measure -- Measurement tool review -- The perfect mix of tools for under $10 a month -- Creating a cross-functional dashboard -- Tying it all together.
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Two Weeks Davenport Library Circulating Collection Print-Circulating 658.872 K297 2013 (Browse shelf(Opens below)) Available 34284003484888

Includes index.

Aligning social media strategies to marketing goals -- Aligning social media to the sales funnel -- Social media for brand awareness -- Measuring brand awareness -- Social media for lead generation -- Measuring lead generation -- Social media for customer retention -- Measuring customer retention -- Breaking down the barriers to social media measurement -- Understanding the dots that need to connect to measure -- Measurement tool review -- The perfect mix of tools for under $10 a month -- Creating a cross-functional dashboard -- Tying it all together.

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