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The Patron way : from fantasty to fortune, lessons on taking any business from idea to iconic brand / Illana Edelstein, with Samantha Marshall.
By: Edelstein, Illana
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Material type: 
TextPublisher: New York : McGraw-Hill, [2013]Bibliography: Includes bibliographical references (pages 213-214) and index.Description: xv, 220 pages : illustrations ; 25 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780071817646 (alk. paper); 0071817646 (alk. paper).Subject(s): Branding (Marketing) | Brand name products | Tequila industryDDC classification: 658.8/27
Contents:
Out of the blue -- A brief history of tequila -- The taste test -- Hollywood star -- By the seat of our pants -- The high life -- Rude awakening -- Stone cold sober -- Patrón today.
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Two Weeks | Davenport Library Circulating Collection | Print-Circulating | 658.827 Ed278 2013 (Browse shelf(Opens below)) | Available | 34284003483666 |
Includes bibliographical references (pages 213-214) and index.
Out of the blue -- A brief history of tequila -- The taste test -- Hollywood star -- By the seat of our pants -- The high life -- Rude awakening -- Stone cold sober -- Patrón today.
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