Can't buy me like : how authentic customer connections drive superior results / Bob Garfield and Doug Levy.
By: Garfield, Bob
.
Contributor(s): Levy, Doug [aut].
Material type: 
TextPublisher: New York, N. Y. : Portfolio/Penguin, 2013Bibliography: Includes bibliographical references (p. 211-222) and index.Description: 229 p. : ill. ; 24 cm.ISBN: 9781591845775 (hc) :; 1591845777 (hc) :.Other title: Cannot buy me like : how authentic customer connections drive superior results.Subject(s): Relationship marketing | Business communication | Marketing | Social media -- MarketingDDC classification: 658.812 | Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Two Weeks | Davenport Library Circulating Collection | Print-Circulating | 658.812 G18 2013 (Browse shelf(Opens below)) | Available | 34284003399110 |
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Includes bibliographical references (p. 211-222) and index.
Good-bye to all that -- The relationship era -- Trust me -- On purpose -- Sustain -- The secret secret -- That thing called like -- The shift -- Do's and don'ts and ... no, really, don'ts -- Bank and trust -- This could be the end of a previously very good relationship.
Research and case studies illustrate how businesses are finding consistent growth and profits in the new Relationship Era by effectively using social media in lieu of traditional advertising and marketing strategies.
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