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One simple idea for startups and entrepreneurs : live your dreams and create your own profitable company / Stephen Key with Colleen Sell.

By: Key, Stephen.
Material type: TextTextPublisher: New York : McGraw-Hill, c2013General Notes: Includes index.Description: xviii, 234 p. ; 24 cm.ISBN: 9780071800440 (hbk. : acid-free paper); 0071800441.Other title: 1 simple idea for startups and entrepreneurs.Subject(s): New business enterprises -- Management | Entrepreneurship | Inventions | Inventions -- MarketingDDC classification: 658.1/1 Other classification: BUS025000
Contents:
Introduction -- Opportunities for inventor-entrepreneurs in the twenty-first century -- Do you have what it takes? -- Keep it simple -- Watch your back -- Ready, set, launch! -- Flip the switich -- Power marketing made simple -- Winning and losing at retail -- Managing the monster.
Summary: Stephen Key delivers a straightforward process for starting, growing and running a business.
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Includes index.

Introduction -- Opportunities for inventor-entrepreneurs in the twenty-first century -- Do you have what it takes? -- Keep it simple -- Watch your back -- Ready, set, launch! -- Flip the switich -- Power marketing made simple -- Winning and losing at retail -- Managing the monster.

Stephen Key delivers a straightforward process for starting, growing and running a business.

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