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Drucker on marketing : lessons from the world's most influential business thinker / by William Cohen.

By: Cohen, William A, 1937-.
Material type: TextTextPublisher: New York : McGraw-Hill, c2013Bibliography: Includes bibliographical references and index.Description: xxi, 265 p. ; 24 cm.ISBN: 9780071778626 (alk. paper); 0071778624 (alk. paper).Subject(s): Drucker, Peter F. (Peter Ferdinand), 1909-2005 | MarketingDDC classification: 658.8
Contents:
Ascendancy of marketing -- Innovation and entrepreneurship -- Drucker's marketing strategy -- New product and service introduction -- Drucker's unique marketing insights.
Summary: Considered the single most important thought leader in the world of management, Peter Drucker had an equally significant influence on the discipline of marketing. Drucker on Marketing is the first comprehensive look at the marketing wisdom of one of modern history's most influential business thinkers.
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Item type Current library Collection Call number Status Date due Barcode
Two Weeks Davenport Library Circulating Collection Print-Circulating 658.8 C660 2013 (Browse shelf(Opens below)) Available 34284003621265

Includes bibliographical references and index.

Ascendancy of marketing -- Innovation and entrepreneurship -- Drucker's marketing strategy -- New product and service introduction -- Drucker's unique marketing insights.

Considered the single most important thought leader in the world of management, Peter Drucker had an equally significant influence on the discipline of marketing. Drucker on Marketing is the first comprehensive look at the marketing wisdom of one of modern history's most influential business thinkers.

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