What kids buy and why : the psychology of marketing to kids / Dan S. Acuff with Robert H. Reiher.
By: Acuff, Dan S.
Contributor(s): Reiher, Robert H.
Material type: TextPublisher: New York : Free Press, c1997Bibliography: Includes bibliographical references (p. 195-197) and index.Description: 206 p. : ill. ; 24 cm.ISBN: 0684834480.Subject(s): Child consumers | New products | Child development | Cognition in childrenDDC classification: 658.8/34/083Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
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Two Weeks | Davenport Library Circulating Collection | Print-Circulating | 658.834 Ac93 (Browse shelf(Opens below)) | Available | 34284001342674 |
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Includes bibliographical references (p. 195-197) and index.
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