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Unrelenting innovation : how to create a culture for market dominance / Gerard J. Tellis.

By: Tellis, Gerard J, 1950-.
Material type: TextTextSeries: Warren Bennis signature series: Publisher: San Francisco : Jossey-Bass, c2013Edition: 1st ed.Bibliography: Includes bibliographical references and index.Description: xv, 332 p. : ill. ; 24 cm.ISBN: 9781118352403 (cloth); 1118352408 (cloth).Subject(s): New products | Diffusion of innovations | Creative ability in business | Technological innovations | Strategic planning | Market shareDDC classification: 658.4/063
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Includes bibliographical references and index.

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