Contagious : why things catch on / Jonah Berger.
By: Berger, Jonah
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Material type: 
TextPublisher: New York : Simon & Schuster, c2013Edition: 1st Simon & Schuster hardcover ed.Bibliography: Includes bibliographical references and index.Description: viii, 244 p. : ill. ; 22 cm.ISBN: 9781451686579 (hbk.); 1451686579 (hbk.).Subject(s): New products | Consumer behavior | Popularity -- Economic aspectsDDC classification: 658.8/342 Online resources: Contributor biographical information | Publisher description | Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Two Weeks | Davenport Library Circulating Collection | Print-Circulating | 658.8342 B453 2013 (Browse shelf(Opens below)) | Available | 34284003620788 |
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| 658.834082 Sk53 2009 Too busy to shop : marketing to "multi-minding" women / | 658.8340835 Y25 2009 Gen buY : how tweens, teens, and twenty-somethings are revolutionizing retail / | 658.8342 B389 2011 Unthinking : the surprising forces behind what we buy / | 658.8342 B453 2013 Contagious : why things catch on / | 658.8342 C766 Consumer behavior : buying, having, and being / | 658.8342 C767 Contemporary marketing and consumer behavior : an anthropological sourcebook / | 658.8342 D391 2009 You are what you choose : the habits of mind that really determine how we make decisions / |
Includes bibliographical references and index.
Social currency -- Triggers -- Emotion -- Public -- Practical value -- Stories.
Wharton professor Jonah Berger draws on his research to explain the six steps that make products or ideas contagious.
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