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Content strategy for the Web / Kristina Halvorson, Melissa Rach ; foreword by Sarah Cancilla, Facebook.
By: Halvorson, Kristina
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Contributor(s): Rach, Melissa.
Material type: 
TextPublisher: Berkeley, CA : New Riders, c2012Edition: 2nd ed.Bibliography: Includes bibliographical references and index.Description: xviii, 197 p. : ill. ; 23 cm.ISBN: 9780321808301; 0321808304.Subject(s): Web site development | Web site development -- ManagementDDC classification: 006.7 Summary: Describes the value of content strategy, discusses how to audit and analyze content, and looks at ways to maintain content over time.
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Two Weeks | Davenport Library Circulating Collection | Print-Circulating | 006.7 H169 2012 (Browse shelf(Opens below)) | Available | 34284003620556 |
Includes bibliographical references and index.
Describes the value of content strategy, discusses how to audit and analyze content, and looks at ways to maintain content over time.
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