The $10 trillion prize : captivating the newly affluent in China and India / Michael J. Silverstein ... [et al.].
Contributor(s): Silverstein, Michael J
.
Material type: 
TextPublisher: Boston : Harvard Business Review Press, c2012Bibliography: Includes bibliographical references and index.Description: xix, 314 p. : ill. ; 24 cm.ISBN: 9781422187050 (alk. paper); 1422187055 (alk. paper).Other title: Ten trillion dollar prize.Subject(s): Consumers -- China | Consumers -- India | Affluent consumers -- China | Affluent consumers -- India | Consumers -- China -- Attitudes | Consumers -- India -- AttitudesDDC classification: 658.8/40951 | Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Two Weeks | Davenport Library Circulating Collection | Print-Circulating | 658.840951 T25 2012 (Browse shelf(Opens below)) | Available | 34284003620093 |
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Includes bibliographical references and index.
Consumption in China and India : the dawn of a golden age -- The new revolutionaries : the rise of the middle classes -- The boom of the superrich : the millionaires (and billionaires) -- The next -but-one billion : the future of the left-behinds -- Finding the new consumer: the urban centers and rural communities -- The power of the purse : the new female consumers -- Food and drink : acquired tastes: cookies, wine, whiskey, and tea -- House and home: the "des res," furniture and the fridge -- Luxury : trading up in China and India : fast cars, watches, and catwalk clothes -- Digital life: Netizens, e-shoppers, and the new Internet giants -- Education : the escalator to higher-paying jobs -- Paisa vasool: how to captivate the newly affluent in China and India -- The boomerang effect: the global impact of the race for resources -- Fast forward: doing business and the accelerator mind set -- The BCG playbook: practical strategies for winning over new consumers in China and India -- A letter to the next generation : renewal and the American dream -- Worlds of difference : the regions of China and India -- Risks and the hit-the-wall scenario : how to manage volatility.
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