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Media planning workbook : with discussions and problems / William B. Goodrich, Jack Z. Sissors.
By: Goodrich, William B
.
Contributor(s): Sissors, Jack Zanville.
Material type: 
TextPublisher: Lincolnwood, IL : NTC Business Books, c1996Edition: 5th ed.Description: xiii, 206 p. ; 28 cm.ISBN: 0844235024 (alk. paper); 9780844235028 (alk. paper).Subject(s): Advertising media planningDDC classification: 659.1/11 Online resources: Table of contents
| Item type | Current library | Collection | Call number | Status | Notes | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
| Two Weeks | Davenport Library Circulating Collection | Print-Circulating | 659.111 G625 (Browse shelf(Opens below)) | Available | On reserve for Ed Gray's MKTG 314. For library use only. | 34284001007699 |
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| 659.10973 C841 2011 The real mad men : the renegades of Madison Avenue and the golden age of advertising / | 659.111 Av370 Advertising campaign planning : developing an advertising-based marketing plan / | 659.111 B232 Essentials of media planning : a marketing viewpoint / | 659.111 G625 Media planning workbook : with discussions and problems / | 659.111 Og4 Confessions of an advertising man / | 659.113 B623 The best of ad campaigns! / | 659.113 K141 Bang! : "getting your message heard in a noisy world" / |
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