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The power of communication : skills to build trust, inspire loyalty, and lead effectively / Helio Fred Garcia.

By: Garcia, Helio Fred.
Material type: TextTextPublisher: Upper Saddle River, N.J. : FT Press, c2012Edition: 1st ed.Bibliography: Includes bibliographical references (p. 263-279) and index.Description: xxxvi, 295 p. ; 24 cm.ISBN: 9780132888844 (hardcover : alk. paper); 013288884X (hardcover : alk. paper).Subject(s): Communication in management | Leadership | Interpersonal communicationDDC classification: 658.4/5
Contents:
Acknowledgements -- Foreword / by Rob Riggle, USMCR -- Introduction: leadership, discipline, and effective communication -- Leadership and communication : connecting with audiences -- Words matter -- Taking audiences seriously -- Words aren't enough -- Speed, focus, and the first mover advantage -- Initiative, maneuver, and disproportionality -- Strategy and communication: planning and execution -- Goals, strategies, and tactics : preparing and planning -- Building skills : getting good at communicating well -- Performance : the physicality of audience engagement -- Content : word choice, framing, and meaning -- Audiences : attention, retention, and how hearts and minds work -- Putting it all together : becoming a habitually strategic communicator -- Appendix: warfighting principles for leadership communication.
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Includes bibliographical references (p. 263-279) and index.

Acknowledgements -- Foreword / by Rob Riggle, USMCR -- Introduction: leadership, discipline, and effective communication -- Leadership and communication : connecting with audiences -- Words matter -- Taking audiences seriously -- Words aren't enough -- Speed, focus, and the first mover advantage -- Initiative, maneuver, and disproportionality -- Strategy and communication: planning and execution -- Goals, strategies, and tactics : preparing and planning -- Building skills : getting good at communicating well -- Performance : the physicality of audience engagement -- Content : word choice, framing, and meaning -- Audiences : attention, retention, and how hearts and minds work -- Putting it all together : becoming a habitually strategic communicator -- Appendix: warfighting principles for leadership communication.

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