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The intention economy : when customers take charge / Doc Searls.

By: Searls, Doc.
Material type: TextTextPublisher: Boston, Mass. : Harvard Business Review Press, c2012Bibliography: Includes bibliographical references and index.Description: xiv, 302 p. ; 25 cm.ISBN: 9781422158524 (alk. paper); 1422158527 (alk. paper).Subject(s): Customer relations | Customer services | Consumers' preferences | New productsDDC classification: 658.8/342
Contents:
Prologue: paying attention to intention -- Introduction: free markets require free customers -- The promised market -- The advertising bubble -- Your choice of captor -- Lopsided law -- Asymmetrical relations -- Dysloyalty -- Big data -- Complications -- Net pains -- The live web -- Agency -- Free and open -- Bits mean business -- Vertical and horizontal -- The comity of the commons -- Personal freedom -- VRM -- Development -- The four-party system -- The law in our own hands -- Small data -- APIs -- EmanciPaytion -- VRM + CRM -- The dance -- Commons cause -- What to do -- Epilogue: almost there.
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Item type Current library Collection Call number Status Date due Barcode
Two Weeks Davenport Library Circulating Collection Print-Circulating 658.8342 Se175 2012 (Browse shelf(Opens below)) Available 34284001001932

Includes bibliographical references and index.

Prologue: paying attention to intention -- Introduction: free markets require free customers -- The promised market -- The advertising bubble -- Your choice of captor -- Lopsided law -- Asymmetrical relations -- Dysloyalty -- Big data -- Complications -- Net pains -- The live web -- Agency -- Free and open -- Bits mean business -- Vertical and horizontal -- The comity of the commons -- Personal freedom -- VRM -- Development -- The four-party system -- The law in our own hands -- Small data -- APIs -- EmanciPaytion -- VRM + CRM -- The dance -- Commons cause -- What to do -- Epilogue: almost there.

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