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Bottom-up marketing / by Al Ries and Jack Trout.

By: Ries, Al.
Contributor(s): Trout, Jack.
Material type: TextTextPublisher: New York : McGraw-Hill, c1989General Notes: Includes index.Description: xiv, 226 p. ; 21 cm.ISBN: 0070527334 :.Subject(s): Marketing | AdvertisingDDC classification: 658.8
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