Managing enterprise content : a unified content strategy / Ann Rockley, Charles Cooper ; foreword by Kristina Halvorson.
By: Rockley, Ann
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Contributor(s): Cooper, Charles.
Material type: 
TextSeries: Voices that matter: Publisher: Berkeley, CA : New Riders, c2012Edition: 2nd ed.Bibliography: Includes bibliographical references (p. 327-330) and index.Description: xviii, 365 p. : ill. ; 23 cm.ISBN: 9780321815361; 032181536X.Subject(s): Management information systems | Business enterprises -- Data processing -- Management | Business records -- Management | Database management | Information resources management | Knowledge management | Information technology -- Management | Web sites -- DesignDDC classification: 658.4038011 | Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Two Weeks | Davenport Library Circulating Collection | Print-Circulating | 658.4038011 R592 2012 (Browse shelf(Opens below)) | Available | 34284003709490 |
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| 658.4038 T543 The knowledge management toolkit : practical techniques for building a knowledge management system / | 658.4038 V547 2009 Green IT : reduce your information system's environmental impact while adding to the bottom line / | 658.4038 W213 Strategic planning for information systems / | 658.4038011 R592 2012 Managing enterprise content : a unified content strategy / | 658.4039 Se480 Self-directed work teams : the new American challenge / | 658.404 B561 The complete idiots guide to project management with Microsoft Project 2000. | 658.404 C475 Managing projects / |
Includes bibliographical references (p. 327-330) and index.
1. The Basis of a Unified Content Strategy: 1. Content: the lifeblood of an organization; 2. Intelligent content -- 2. Where Does a Unified Content Strategy Fit?: 3. Enterprise content: Web and beyond; 4. Publishing; 5. Product content; 6. Learning materials -- 3. Performing a Substantive Audit: Determining Business Requirements: 7. What does your customer really need?; 8. Where does it really hurt?; 9. Analyzing the content lifecycle; 10. Performing a content audit; 11. Envisioning your unified content strategy and lifecycle -- 4. Developing a Unified Content Strategy: 12. Content modeling: adaptive content design; 13. Reuse strategy; 14. Designing workflow; 15. Designing metadata; 16. It's all about the content; 17. Change management and governance -- 5. Supporting Your Unified Content Strategy: 18. Changing roles; 19. The role of XML; 20. The role of content management -- 6. Resources: Glossary; Bibliography; A.Checklist for implementing a unified content strategy.
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