Happy customers everywhere : how your business can profit from the insights of positive psychology / Bernd Schmitt with Glenn Van Zutphen.
By: Schmitt, Bernd
.
Contributor(s): Van Zutphen, Glenn.
Material type: 
TextPublisher: New York : Palgrave Macmillan, 2012Edition: 1st ed.Bibliography: Includes bibliographical references and indexes.Description: x, 246 p. : ill. ; 25 cm.ISBN: 9780230116450; 0230116450.Subject(s): Consumer behavior | Consumption (Economics) -- Psychological aspects | Consumers' preferencesDDC classification: 658.8/342 Summary: Provides data from researchers and psychologists who have measured what triggers happiness, and looks at the commercial power of positive psychology. Also explores how marketers and brand managers can harness customer emotion through one of three approaches: the "Feel Good Method", the "Meaningful Method, and the "Learning and Growing Method."
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Two Weeks | Davenport Library Circulating Collection | Print-Circulating | 658.8342 Sch564 2012 (Browse shelf(Opens below)) | Available | 34284003133675 |
Browsing Davenport Library shelves, Shelving location: Circulating Collection, Collection: Print-Circulating Close shelf browser (Hides shelf browser)
|
|
|
|
|
|
|
||
| 658.8342 F460 Gucci on the Ginza : Japan's new consumer generation / | 658.8342 K639 2013 Customer sense : how the 5 senses influence buying behavior / | 658.8342 M364 2008 Habit : the 95% of behavior marketers ignore / | 658.8342 Sch564 2012 Happy customers everywhere : how your business can profit from the insights of positive psychology / | 658.8342 Sch954 2011 The impulse economy : understanding mobile shoppers and what makes them buy / | 658.8342 Se175 2012 The intention economy : when customers take charge / | 658.8342 SI39 Treasure hunt : inside the mind of the new global consumer / |
Includes bibliographical references and indexes.
Provides data from researchers and psychologists who have measured what triggers happiness, and looks at the commercial power of positive psychology. Also explores how marketers and brand managers can harness customer emotion through one of three approaches: the "Feel Good Method", the "Meaningful Method, and the "Learning and Growing Method."
There are no comments on this title.