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Gurus and oracles : the marketing of information / Miklos Sarvary.

By: Sarvary, M. (Miklos).
Material type: TextTextPublisher: Cambridge, Mass. : MIT Press, c2012Bibliography: Includes bibliographical references (p. [159]-172) and index.Description: xv, 176 p. : ill. ; 24 cm.ISBN: 9780262016940 (hbk. : alk. paper); 026201694X (hbk. : alk. paper).Subject(s): Information services industry | Information networks | Information technologyDDC classification: 001.068/8
Contents:
pt. 1. The economics of information -- Is there a market for information? -- Decisions and information -- Competitive pricing of information -- Why information sellers lie -- pt. 2. Bringing information to market -- The information value chain -- Networks, interfaces, and search -- Branding information -- R&D for information and knowledge -- Conclusion.
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Includes bibliographical references (p. [159]-172) and index.

pt. 1. The economics of information -- Is there a market for information? -- Decisions and information -- Competitive pricing of information -- Why information sellers lie -- pt. 2. Bringing information to market -- The information value chain -- Networks, interfaces, and search -- Branding information -- R&D for information and knowledge -- Conclusion.

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