Seducing the subconscious : the psychology of emotional influence in advertising / Robert Heath.
By: Heath, Robert
.
Material type: 
TextPublisher: Chichester, West Sussex ; Malden, MA : Wiley-Blackwell, 2012Bibliography: Includes bibliographical references and index.Description: xi, 248 p. : ill. ; 24 cm.ISBN: 9780470974889 (hardback); 0470974885 (hardback).Subject(s): Advertising -- Psychological aspectsDDC classification: 659.101/9 Other classification: PSY008000 | Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Two Weeks | Davenport Library Circulating Collection | Print-Circulating | 659.1019 H351 2012 (Browse shelf(Opens below)) | Available | 34284003133600 |
Browsing Davenport Library shelves, Shelving location: Circulating Collection, Collection: Print-Circulating Close shelf browser (Hides shelf browser)
|
|
|
|
|
|
|
||
| 659.1 W462 Advertising : principles & practice / | 659.1 W575 Which ad pulled best? : 40 case histories on how to write and design ads that work / | 659.1 Z990 The end of advertising as we know it / | 659.1019 H351 2012 Seducing the subconscious : the psychology of emotional influence in advertising / | 659.1042 Ad96 Advertising and culture : theoretical perspectives / | 659.1042 C818 Provocateur : images of women and minorities in advertising / | 659.1042 R271 The erotic history of advertising / |
Includes bibliographical references and index.
pt. 1. Taking advertising apart. The persuasion model -- Alternative ideas -- Why we don't pay attention to advertising -- pt. 2. The psychology of communication. Learning and attention -- The role of memory -- How we process communication -- Problems with getting attention -- pt. 3. Emotion and consciousness -- Emotional processing -- Our adaptive subconscious -- Emotion and attention -- pt. 4. Decisions and relationships. Decision-making -- The power of metacommunication -- The subconscious seduction model -- pt. 5. Taking a fresh look at advertising. Under the radar -- The hidden power of new media -- Legal, decent, honest, and truthful? -- How to spot subconscious seduction.
Reveals how the brave new advertising world works, using examples of advertising campaigns that have been hugely successful without anyone quite being able to recall what they were trying to communicate.
There are no comments on this title.