Breakthrough branding : how smart entrepreneurs and intrapreneurs transform a small idea into a big brand / Catherine Kaputa.
By: Kaputa, Catherine
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Material type: 
TextPublisher: Boston : Nicholas Brealey Pub., 2012Bibliography: Includes bibliographical references and index.Description: xxii, 272 p. ; 23 cm.ISBN: 9781857885811 (pbk.); 1857885813 (pbk.).Subject(s): Branding (Marketing) | Success in businessDDC classification: 658.8/27 | Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Two Weeks | Davenport Library Circulating Collection | Print-Circulating | 658.827 K143 2012 (Browse shelf(Opens below)) | Available | 34284003136124 |
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| 658.827 D820 Branding online / | 658.827 Ed278 2013 The Patron way : from fantasty to fortune, lessons on taking any business from idea to iconic brand / | 658.827 H125bs 2011 Brand success : how the world's top 100 brands thrive and survive / | 658.827 K143 2012 Breakthrough branding : how smart entrepreneurs and intrapreneurs transform a small idea into a big brand / | 658.827 K293 Kellogg on branding : the marketing faculty of the Kellogg School of Management / | 658.827 K672 2010 No logo : no space, no choice, no jobs / | 658.827 K727 The Brandmindset / |
Includes bibliographical references and index.
Foreword -- Introduction -- What's the brand idea? -- The alchemy of the brand entrepreneur -- Power positioning -- The making of a brand's verbal identity -- Creating your brand's look and feel -- Pimp my brand! -- Brand big! : boldly marketing the brand -- Company culture : one team with one dream -- What's your pitch? -- Take the "work" out of networking -- From small business to big brand -- About the author -- Acknowledgements -- Notes -- Index.
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