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Paid, owned, earned : maximizing marketing returns in a socially connected world / Nick Burcher.
By: Burcher, Nick
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Material type: 
TextPublisher: London ; Philadelphia : Kogan Page, 2012Bibliography: Includes bibliographical references and index.Description: xiv, 279 p. : ill. ; 24 cm.ISBN: 9780749465629 (pbk.); 9780749465636 (e-ISBN).Subject(s): Marketing -- Management | Internet marketing | Online social networks | Digital mediaDDC classification: 658.8
Contents:
How the world of paid, owned, earned works -- Listening -- Content hubs and communities -- Content -- Optimization -- Seeding and viral distribution -- Broadcast -- Performance -- Responding -- Measurement.
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Two Weeks | Davenport Library Circulating Collection | Print-Circulating | 658.8 B893 2012 (Browse shelf(Opens below)) | Available | 34284003135951 |
Includes bibliographical references and index.
How the world of paid, owned, earned works -- Listening -- Content hubs and communities -- Content -- Optimization -- Seeding and viral distribution -- Broadcast -- Performance -- Responding -- Measurement.
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