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The Leader's guide to storytelling : mastering the art and discipline of business narrative / Stephen Denning.

By: Denning, Stephen, 1944-.
Material type: TextTextPublisher: San Francisco, CA : Jossey-Bass, [2011], ©2011Edition: Revised and updated edition.Bibliography: Includes bibliographical references (p. 315-326) and index.Description: xi, 348 p. ; 24 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780470548677; 0470548673.Subject(s): Communication in management | Public speaking | Business communication | Communication in organizationsDDC classification: 658.4/5 Online resources: Table of contents Summary: "How leaders can use the right story at the right time to inspire change and action This revised and updated edition of the best-selling book A Leader's Guide to Storytelling shows how storytelling is one of the few ways to handle the most important and difficult challenges of leadership: sparking action, getting people to work together, and leading people into the future. Using myriad illustrative examples and filled with how-to techniques, this book clearly explains how you can learn to tell the right story at the right time."-- Provided by publisher.
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Includes bibliographical references (p. 315-326) and index.

"How leaders can use the right story at the right time to inspire change and action This revised and updated edition of the best-selling book A Leader's Guide to Storytelling shows how storytelling is one of the few ways to handle the most important and difficult challenges of leadership: sparking action, getting people to work together, and leading people into the future. Using myriad illustrative examples and filled with how-to techniques, this book clearly explains how you can learn to tell the right story at the right time."-- Provided by publisher.

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