The springboard : how storytelling ignites action in knowledge-era organizations / Stephen Denning.

Includes bibliographical references (p. 217-220).

Introduction: Storytelling for organizational change -- Practice. Stumbling upon the springboard story -- A story that rings true -- Communicating a vision -- Understanding. Getting inside an idea -- A tale of two stories -- Co-creating the same story -- Another mode of knowing -- Catalysis. Crafting the springboard story -- Performing the springboard story -- Building the springboard story -- Embodying the idea -- The medusa's stare -- Appendix 1: Elements for developing the springboard story -- Appendix 2: Some elements for using visual aids in storytelling -- Appendix 3: Elements for performing the springboard story -- Appendix 4: Building up the springboard story: four different structures -- Appendix 5: Examples of springboard stories -- Appendix 6: Knowledge management chart.

Explores the use of storytelling as a mangement technique for organizational change. Explains how organizations can use certain types of stories ("springboard" stories) to communicate new or envisioned strategies, structures, identities, goals, and values to employees, partners and even customers. Teaches techniques that can help organizations become more unified, responsive, and intelligent.