The entrepreneur's guide to market research / Anne M. Wenzel.
By: Wenzel, Anne M
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Material type: 
TextSeries: Entrepreneur's guide (Westport, Conn.): Publisher: Santa Barbara, Calif. : Praeger, c2012General Notes: Includes index.Description: xi, 167 p. : ill. ; 25 cm.ISBN: 9780313396052 (alk. paper); 9780313396069 (ebook).Subject(s): Marketing research | Business planning | Entrepreneurship | New business enterprisesDDC classification: 658.8/3 | Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Two Weeks | Davenport Library Circulating Collection | Print-Circulating | 658.83 W489 2012 (Browse shelf(Opens below)) | Available | 34284003137288 |
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| 658.83 M459 2012 The market research toolbox : A concise guide for beginners. | 658.83 M821 Marketing to the mindset of boomers and their elders / | 658.83 Sm540 Inside information : making sense of marketing data / | 658.83 W489 2012 The entrepreneur's guide to market research / | 658.83028 H861 2011 Pulse : the new science of harnessing Internet buzz to track threats and opportunities / | 658.834 Ac93 What kids buy and why : the psychology of marketing to kids / | 658.834 C654 Marketing to the new super consumer : mom & kid / |
Includes index.
What market research is ---and is not -- Typical outline for a business plan market analysis -- Types of market research -- Developing a demographic profile -- Researching trends in our markets -- Distribution and spending patterns -- Estimating the size and growth of the market -- The competition: competitors, emerging trends and technologies -- Exploratory market research -- Putting it all together -- Fitting the market analysis into the business plan.
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