Library Catalog

Syndetics cover image
Image from Syndetics

The real mad men : the renegades of Madison Avenue and the golden age of advertising / Andrew Cracknell ; foreword by Sir John Hegarty ; [introduction by Fred Danzig].

By: Cracknell, Andrew.
Material type: TextTextPublisher: Philadelphia : Running Press, 2011Bibliography: Includes bibliographical references (p. 220-221) and index.Description: 224 p. : ill. (some col.), ports. ; 25 cm.ISBN: 9780762440900 (hbk); 0762440902 (hbk).Subject(s): Advertising agencies -- United States -- History -- 20th century | Advertising -- United States -- History -- 20th century | Advertising executives -- United StatesDDC classification: 659.10973/09046
Contents:
Foreword / Sir John Hegarty -- How true is Mad men? / Fred Danzig -- Prologue -- The story so far -- A growing respect -- The unlikely hero -- Lighting the torchpaper -- Thinking small -- The word spreads -- Avis v Hertz -- Changing times -- Thinking big -- Women of the Avenue -- Epilogue.
Summary: Taking a cue from AMC's award-winning drama Mad Men, provides a visual history of the key major ad campaigns of the 1950s and 1960s and the people behind them who kicked off the Creative Revolution.
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)

Includes bibliographical references (p. 220-221) and index.

Foreword / Sir John Hegarty -- How true is Mad men? / Fred Danzig -- Prologue -- The story so far -- A growing respect -- The unlikely hero -- Lighting the torchpaper -- Thinking small -- The word spreads -- Avis v Hertz -- Changing times -- Thinking big -- Women of the Avenue -- Epilogue.

Taking a cue from AMC's award-winning drama Mad Men, provides a visual history of the key major ad campaigns of the 1950s and 1960s and the people behind them who kicked off the Creative Revolution.

There are no comments on this title.

to post a comment.

Powered by Koha