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Motoring the future : VW and Toyota vying for pole position / Engelbert Wimmer ; with contributions by Arun Mani.

By: Wimmer, Engelbert.
Contributor(s): Muni, Arun.
Material type: TextTextPublisher: Houndmills, Basingstoke, Hampshire ; New York : Palgrave Macmillan, 2012General Notes: Contents note continued: 5.5.Electric Cars: The Day after Tomorrow.Bibliography: Includes bibliographical references (p. 260-264) and index.Description: xiii, 272 p. : ill. ; 24 cm.ISBN: 9780230299559 (alk. paper); 0230299555 (alk. paper).Subject(s): Toyota Jidōsha Kōgyō Kabushiki Kaisha | Volkswagenwerk | Automobile industry and tradeDDC classification: 338.7/629222
Contents:
Note continued: 3.5.A Global Player with a Distinctly Japanese Identity -- 3.6.Toyota's Luxury Strategy: Lexus vs. Daimler and BMW -- 3.7.Motorizing Emerging Economies: Toyota's "Car for the World" -- 3.8.Managing Relationships the Japanese Way -- 3.9.Toyota: An Endurance Runner -- 3.10.The Disaster: "Runaway Toyotas" -- 3.11.Change of Generations: Exploring Future Possibilities and Carrying the Load of the Past -- 3.12.Environmental Protection: Toyota's Development of Alternative Drivetrains -- 4.The Race for Pole Position: Winning by a Nose -- 4.1.Phoenix from the Ashes -- 4.2.Round Two -- 4.3.Volkswagen Moves to Overtake -- 4.4.Toyota: Digging in on the Green Front -- 4.5.The Battle on the Bottom Line -- 4.6.The Tides of Globalization -- 4.7.The Final Lap -- 4.8.Comparing Corporate Values -- 5.Epilogue: New Challenges and New Engines -- 5.1.Population Growth and Oil Supplies -- 5.2.Biofuels: Green Gasoline -- 5.3.A Tank Full of Gas -- 5.4.Hoping for Hydrogen.
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Item type Current library Collection Call number Status Date due Barcode
Two Weeks Davenport Library Circulating Collection Print-Circulating 338.7629222 W716 2012 (Browse shelf(Opens below)) Available 34284003138203

Contents note continued: 5.5.Electric Cars: The Day after Tomorrow.

Includes bibliographical references (p. 260-264) and index.

Note continued: 3.5.A Global Player with a Distinctly Japanese Identity -- 3.6.Toyota's Luxury Strategy: Lexus vs. Daimler and BMW -- 3.7.Motorizing Emerging Economies: Toyota's "Car for the World" -- 3.8.Managing Relationships the Japanese Way -- 3.9.Toyota: An Endurance Runner -- 3.10.The Disaster: "Runaway Toyotas" -- 3.11.Change of Generations: Exploring Future Possibilities and Carrying the Load of the Past -- 3.12.Environmental Protection: Toyota's Development of Alternative Drivetrains -- 4.The Race for Pole Position: Winning by a Nose -- 4.1.Phoenix from the Ashes -- 4.2.Round Two -- 4.3.Volkswagen Moves to Overtake -- 4.4.Toyota: Digging in on the Green Front -- 4.5.The Battle on the Bottom Line -- 4.6.The Tides of Globalization -- 4.7.The Final Lap -- 4.8.Comparing Corporate Values -- 5.Epilogue: New Challenges and New Engines -- 5.1.Population Growth and Oil Supplies -- 5.2.Biofuels: Green Gasoline -- 5.3.A Tank Full of Gas -- 5.4.Hoping for Hydrogen.

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