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Ad critique : how to deconstruct ads in order to build better advertising / Nancy R. Tag.

By: Tag, Nancy R.
Material type: TextTextPublisher: Thousand Oaks, Calif. : SAGE, c2012Bibliography: Includes bibliographical references and index.Description: xiv, 199 p. : ill. ; 24 cm.ISBN: 9781412980531 (pbk.); 1412980534 (pbk.).Subject(s): Advertising | Advertising -- Evaluation | CriticismDDC classification: 659.1
Partial contents:
Language of critique. The case for critique : why we need constructive criticism to make great ads -- AdSpeak : the vocabulary of advertising -- AdErrors : when good ads go bad -- AdAnalogy : how art and copy play together -- The 360 degree critique : being digital, going viral, and beyond -- Critique in action. AdAlliance : your partners in creating great advertising -- AdSpeak up! Who says what when -- The creative team's bill of rights -- The client's bill of rights -- Presentation prep -- Critique cheats : tips to make the most of the critique.
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Item type Current library Collection Call number Status Date due Barcode
Two Weeks Davenport Library Circulating Collection Print-Circulating 659.1 T126 2012 (Browse shelf(Opens below)) Available 34284003136157

Includes bibliographical references and index.

Language of critique. The case for critique : why we need constructive criticism to make great ads -- AdSpeak : the vocabulary of advertising -- AdErrors : when good ads go bad -- AdAnalogy : how art and copy play together -- The 360 degree critique : being digital, going viral, and beyond -- Critique in action. AdAlliance : your partners in creating great advertising -- AdSpeak up! Who says what when -- The creative team's bill of rights -- The client's bill of rights -- Presentation prep -- Critique cheats : tips to make the most of the critique.

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