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Uprising : how to build a brand--and change the world--by sparking cultural movements / Scott Goodson.

By: Goodson, Scott.
Material type: TextTextPublisher: New York : McGraw-Hill, c2012Bibliography: Includes bibliographical references and index.Description: xiii, 256 p. : ill. ; 24 cm.ISBN: 9780071782821 (hbk. : alk. paper); 0071782826 (hbk. : alk. paper).Subject(s): Branding (Marketing) | Social movementsDDC classification: 658.8/02
Contents:
What is a movement? And why should it matter to your company? -- From "Thinking small" to getting "Real" a brief history of movements and brands -- Why do people start and join movements? -- Why movements are suddenly becoming--a movement -- Ideas on the rise how to find them and get behind them -- Lighting the spark -- Sustaining a movement--and taking it global -- Why the future belongs to movements.
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Item type Current library Collection Call number Status Date due Barcode
Two Weeks Davenport Library Circulating Collection Print-Circulating 658.802 G629 2012 (Browse shelf(Opens below)) Available 34284003137098

Includes bibliographical references and index.

What is a movement? And why should it matter to your company? -- From "Thinking small" to getting "Real" a brief history of movements and brands -- Why do people start and join movements? -- Why movements are suddenly becoming--a movement -- Ideas on the rise how to find them and get behind them -- Lighting the spark -- Sustaining a movement--and taking it global -- Why the future belongs to movements.

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