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Living brands : collaboration + innovation = customer fascination / Raymond A. Nadeau.

By: Nadeau, Raymond.
Material type: TextTextPublisher: New York : McGraw-Hill, c2007Bibliography: Includes bibliographical references (p. [287]-288) and index.Description: xxx, 302 p. : ill. ; 24 cm.ISBN: 0071466142 (alk. paper); 9780071466141 (alk. paper).Subject(s): Brand name products | Advertising -- Brand name productsDDC classification: 658.8/27 Online resources: Table of contents
Contents:
Collaboration -- Be there -- Be real -- Innovation -- Be intimate -- Be inspired -- Customer fascination -- Be good -- Be beautiful -- Conclusion : build a brand-new world -- a model for vision.
Review: "Living Brands gives you all the tools you need to adapt your brand to an ever-changing world of consumers, options, and interests. It's the intelligent way to respond to consumers' realities - and the only true way to build stellar brands that will stand the test of time."--Book jacket
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Item type Current library Collection Call number Status Date due Barcode
Two Weeks Davenport Library Circulating Collection Print-Circulating 658.827 N123 2007 (Browse shelf(Opens below)) Available 34284003136843

Includes bibliographical references (p. [287]-288) and index.

Pt. 1. Collaboration -- Secret #1. Be there -- Secret #2. Be real -- Pt. 2. Innovation -- Secret #3. Be intimate -- Secret #4. Be inspired -- Pt. 3. Customer fascination -- Secret #5. Be good -- Secret #6. Be beautiful -- Conclusion : build a brand-new world -- a model for vision.

"Living Brands gives you all the tools you need to adapt your brand to an ever-changing world of consumers, options, and interests. It's the intelligent way to respond to consumers' realities - and the only true way to build stellar brands that will stand the test of time."--Book jacket

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