The future of global business : a reader / [edited by] Michael R. Czinkota, Masaaki Kotabe, Ilkka A. Ronkainen.
Contributor(s): Czinkota, Michael R
| Ronkainen, Ilkka A | Kotabe, Masaaki.
Material type: 
TextPublisher: New York : Routledge, 2011Bibliography: Includes bibliographical references and index.Description: xvi, 752 p. : ill. ; 24 cm.ISBN: 9780415800938 (hardback : alk. paper); 9780415800945 (pbk. : alk. paper); 9780203878132 (ebook).Subject(s): Export marketing | International business enterprises | International tradeDDC classification: 338.8/8 Online resources: Table of contents Summary: In the fast-paced world of global business, success is marked by the ability to stay on top of current events, to recognize new trends, and to react quickly to change. This book offers contributions by global marketing authorities to help you understand this rapidly changing international environment and respond to opportunities and perils. --
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Two Weeks | Davenport Library Circulating Collection | Print-Circulating | 338.88 F989 2011 (Browse shelf(Opens below)) | Available | 34284003136850 |
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Includes bibliographical references and index.
In the fast-paced world of global business, success is marked by the ability to stay on top of current events, to recognize new trends, and to react quickly to change. This book offers contributions by global marketing authorities to help you understand this rapidly changing international environment and respond to opportunities and perils. --
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