Merchandising made simple : using standards and dynamite displays to boost circulation / Jenny LaPerriere and Trish Christiansen.
By: LaPerriere, Jenny
.
Contributor(s): Christiansen, Trish.
Material type: 
TextPublisher: Westport, Conn. : Libraries Unlimited, 2008Bibliography: Includes bibliographical references and index.Description: xxiv, 137 p. : ill. ; 24 cm.ISBN: 9781591585619 (alk. paper); 1591585619 (alk. paper).Subject(s): Library exhibitsDDC classification: 021.7 Online resources: Table of contents | Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Two Weeks | Davenport Library Circulating Collection | Print-Circulating | 021.7 L312 2008 (Browse shelf(Opens below)) | Available | 34284003134509 |
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Includes bibliographical references and index.
Understanding your customer -- Secrets of the trade -- Display zones -- Tools of the trade -- Anatomy of a display -- Housekeeping -- Enlisting and educating staff -- How are you doing? -- Display in a box.
Shows librarians how to create branding, foster customer loyalty, use signage and displays. Also demonstrates how an entire collection, from children's and YA materials to fiction and nonfiction can be used to promote a library and services---without spending a lot of money. Supported by photographs and illustrations
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