The loyalty leap : turning customer information into customer intimacy / Bryan Pearson.
By: Pearson, Bryan
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Material type: 
TextPublisher: New York : Portfolio Hardcover, 2012Bibliography: Includes bibliographical references and index.Description: viii, 263 p. : ill. ; 24 cm.ISBN: 9781591844914 (hardback); 1591844916 (hardback).Subject(s): Customer loyalty | Customer relations | Marketing -- Data processing | Market surveysDDC classification: 658.8/343 Summary: Offers the best practices for responsibly selecting, collecting, and employing customer data--the raw material of today's marketing industry. Supplemented with corporate stories and the results from an extensive 2011 consumer survey, which provides a snapshot of consumer attitudes about privacy and the use of personal information for marketing and business purposes.
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Two Weeks | Davenport Library Circulating Collection | Print-Circulating | 658.8343 P317 2012 (Browse shelf(Opens below)) | Available | 34284003134541 |
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| 658.8343 L645 2011 Brandwashed : tricks companies use to manipulate our minds and persuade us to buy / | 658.8343 M583 Lifestyle marketing : reaching the new American consumer / | 658.8343 P274 2009 Wired to care : how companies prosper when they create widespread empathy / | 658.8343 P317 2012 The loyalty leap : turning customer information into customer intimacy / | 658.8343 Sch32 Ten key customer insights : unlocking the mind of the market / | 658.8343 Sl99 2011 Demand : creating what people love before they know they want it / | 658.8343082 Un22 2010 What women want : the global marketplace turns female-friendly / |
Includes bibliographical references and index.
Offers the best practices for responsibly selecting, collecting, and employing customer data--the raw material of today's marketing industry. Supplemented with corporate stories and the results from an extensive 2011 consumer survey, which provides a snapshot of consumer attitudes about privacy and the use of personal information for marketing and business purposes.
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