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The global marketing imperative / Michael R. Czinkota, Ilkka A. Ronkainen, John J. Tarrant.

By: Czinkota, Michael R.
Contributor(s): Ronkainen, Ilkka A | Tarrant, John J.
Material type: TextTextPublisher: Lincolnwood, Ill., USA : NTC Business Books, c1995Bibliography: Includes bibliographical references (p. 279-284) and index.Description: viii, 308 p. : ill. ; 24 cm.ISBN: 0844235504.Subject(s): Export marketing -- Management | International business enterprises -- ManagementDDC classification: 658.8/48
Contents:
The global imperative : the world is your market place --Familiarity breeds success : international research : the broad-brush approach -- The closer, the better : in-depth international research --Taking your first steps : finding local guides and shipping the goods --Presence without proprietorship : easing into the market through licensing and franchising -- The art of negotiation : global style -- What if the shoe doesn't fit : adapting products for international markets -- What price the world? Global pricing strategy -- The payoff : establishing terms of payment -- Tapping into public financing : commercial loans and lines of credit -- Countertrade : the old barter system takes on new life -- Betting on the winners : foreign direct investment, joint ventures, and management contracts -- Who's at the wheel? Controlling foreign operations -- Getting the word out : global promotional strategies, policies, and ploys -- Remarkable, risky, and rewarding : global marketing into the 21st century.
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Item type Current library Collection Call number Status Date due Barcode
Two Weeks Davenport Library Circulating Collection Print-Circulating 658.8 C998 (Browse shelf(Opens below)) Available 34284001319359

Includes bibliographical references (p. 279-284) and index.

The global imperative : the world is your market place --Familiarity breeds success : international research : the broad-brush approach -- The closer, the better : in-depth international research --Taking your first steps : finding local guides and shipping the goods --Presence without proprietorship : easing into the market through licensing and franchising -- The art of negotiation : global style -- What if the shoe doesn't fit : adapting products for international markets -- What price the world? Global pricing strategy -- The payoff : establishing terms of payment -- Tapping into public financing : commercial loans and lines of credit -- Countertrade : the old barter system takes on new life -- Betting on the winners : foreign direct investment, joint ventures, and management contracts -- Who's at the wheel? Controlling foreign operations -- Getting the word out : global promotional strategies, policies, and ploys -- Remarkable, risky, and rewarding : global marketing into the 21st century.

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