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Compassion, Inc. : how corporate America blurs the line between what we buy, who we are, and those we help / Mara Einstein.

By: Einstein, Mara.
Material type: TextTextPublisher: Berkeley : University of California Press, c2012Bibliography: Includes bibliographical references and index.Description: xvii, 222 p. ; 24 cm.ISBN: 9780520266520 (cloth : alk. paper); 0520266528 (cloth : alk. paper).Subject(s): Social responsibility of business -- United States | Consumer behavior -- Moral and ethical aspects -- United StatesDDC classification: 381.3
Contents:
Value brands -- they ain't what they used to be -- Strategic philanthropy, cause marketing, and CSR : how corporations co-opt caring -- The birth of the uber charity and the rise of charitainment -- The consequences of co-opting compassion -- Shopping is not philanthropy. Period -- Can companies make a difference? -- We are not consumers.
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Includes bibliographical references and index.

Value brands -- they ain't what they used to be -- Strategic philanthropy, cause marketing, and CSR : how corporations co-opt caring -- The birth of the uber charity and the rise of charitainment -- The consequences of co-opting compassion -- Shopping is not philanthropy. Period -- Can companies make a difference? -- We are not consumers.

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